Beth Godfrey

Research. Design. Prototype.

A FLEXIBLE TOOLKIT

Tools are always changing

and so am I

With a diverse background in digital and tangible experience design, I thrive in ever-changing environments and complex problem spaces. Though the tools I use are dependent on the problem at hand, the design methodologies I leverage are tried and true.

 

WIREFRAMING

RAPID PROTOTYPING

USABILITY TESTING

USER INTERVIEWS

PERSONAS

CONTEXTUAL ANALYSIS

CONTENT STRATEGY

INFORMATION ARCHITECTURE

ACCESSIBILITY ANALYSIS

USER-DRIVEN AND HUMAN-CENTERED

Design can make a difference

I've seen it happen

My goal is to remove barriers and facilitate a usable, rewarding, and delightful user experience, whether it be for broad user-bases (Verizon Wireless customers), hungry burrito-lovers (Moe’s Southwest Grill), or pet owners seeking premium quality food (Rachael Ray Nutrish).

I’ve also seen how design can make a positive impact for underrepresented communities and nonprofits, evidenced in my work with the Georgia Aquarium, the GCCA, the Marcus Autism Center, the Fulton County Department of Health, and the HWCAC.

 

HANDS-ON EXPERIENCE

Work Experience

UX Architect

Moxie / 2015-2017

Design user flows, constructed wireframes, and built functional prototypes for desktop, tablet, and mobile experiences. Implemented guerrilla testing to support iterative design efforts. Conducted competitive and gap analyses for clients and stakeholders.

Content Strategist

Georgia Tech / 2013-2015

Produced documentation, work-flow, and strategy documents to support the redesign of a newly responsive website. Authored original news articles, press releases, profiles, and research features.

Design Associate

Athens Regional Library System / 2012-2013

Established a cohesive design language to showcase the educational and enrichment initiative. Authored press releases, public service announcements and brief articles for web, print and radio.

Peabody Judge

George Foster Peabody Awards / 2012-2013

Served on a committee of industry professionals to review film and television entries to the 72nd Annual Peabody Awards. Produced documentation and written recommendations regarding the execution and intent of submissions.

Copy Editor

The Red & Black / 2012

Proofed the weekly publication of the independent newspaper, editing for format, style, and accuracy before print. Served a readership base of 17,000.

Education

M.S. Digital Media

Georgia Institute of Technology

Experimented with innovative technologies in the implementation of design methodologies for tangible and digital products. Conducted research for industry leaders, non-profits, and local organizations.

B.A. Mass Media Arts

University of Georgia

Studied the production and implementation of mass media technologies, including film, television, music, and interactive digital media. Specializations in sociology and music business.

Interested in Working Together?

I'm passionate about design and looking for new opportunities.

© 2017 Beth Godfrey